Google's New Search Ads
Google has just taken PPC advertising to a new level. The following products are now offered to the paid advertiser: sitelinks, product extensions and comparison ads. With sitelinks, up to four text...
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Google AdWords Launches New Broad Match Modifier
Earlier today, Google Adwords on their blog announced that they will be adding a new feature on Adwords, available at this time only to Canadian and United Kingdom residents, called “Modified Broad...
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Google Adwords – Basic Tips on How to Improve Quality Score
In Pay Per Click Marketing with Google Adwords, Quality Score is essential to a campaign’s success. A good Quality Score can make all the difference between a successful campaign and a failure. Good...
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Apple Launches iAds Mobile Advertising Venture for iPhone Apps
Apple Inc. has recently launched a new business venture – iAds. iAds, formerly Quattro Wireless, is essentially a form of mobile advertising, with the focus on mobile iPhone applications. This has come...
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Bing-o! Yahoo Starts to Test Bing-Powered Results, Perhaps as Early as Today
Yahoo recently confirmed they are testing Bing powered results “offline,” which we have already known since July 17th. But today for the first time, Yahoo has confirmed they will test Bing powered...
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Facebook Movie to be Released – Hilarious Adwords PPC Story on Mark Zuckerberg
It’s finally here and it didn’t take too long. The movie about Facebook, called “the Social Network,” is being released in October. Can you believe this? Facebook is barely a few years old and already...
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3 Google AdWords Features We Need to Know About
Recently Google came out with some new changes that it has made to their Adwords platform. These changes are worth noting. 1. Ad rotation changes: The “rotate evenly” ad rotation setting will function...
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Rubicon Project Ranked Number 1 on a Key Online Advertising Metric Leaving...
Rubicon Project (http://www.rubiconproject.com/), an online advertising company located in the US, has beaten the search engine giant Google in reach (a key online advertising metric designed for...
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Online Advertising – Facebook vs. Google
The battle between Facebook ads and Google ads rages on. It is often too difficult for businesses to make an informed decision about which network to focus their attention on without getting all their...
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5 PPC Advertising Myths Debunked
Pay per click (PPC) is a form of online advertising used to direct traffic to websites. Websites that invest in it will have their advertisements displayed to potential customers when a keyword query...
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